University Relations Strategic Plan

After a comprehensive planning process, the Penn State Lehigh Valley University Relations Department has developed a 2013-2014 University Relations Strategic Plan which outlines a series of goals and strategic initiatives, along with an inventory of services and a breakdown of job responsibilities. The plan sets the stage for 2013-14, as the department works to achieve progress towards each of the goals within the plan.

THE 2013-2014 UNIVERSITY RELATIONS STRATEGIC PLAN FOR PENN STATE LEHIGH VALLEY

PROGRESS LOG FOR THE 2013-14 UR STRATEGIC PLAN

Below are excerpts from the 2013-2014 PSLV University Relations Strategic Plan.

Mission Statement 

The Department of University Relations conducts strategic marketing and public relations for Penn State Lehigh Valley with the purpose of enhancing the reputation of the campus and promoting positive engagement with key internal and external audiences. The Department strives to uphold brand identity standards in publications, media and community relations, the website, and social media. 

Vision Statement 

To be a leader among Commonwealth Campuses in creating innovative and effective marketing and public relations strategies which promote the awesomeness* of the Lehigh Valley campus under the guiding principles of the University.

*Awesomeness includes value, uniqueness, personality, opportunities, offerings, and possibilities.

Guiding Principles

  • Communicating PSLV’s vision and goals to the internal community of faculty, staff, and students, and to the broader external community
  • Strengthening PSLV’s impact in the greater Lehigh Valley region and the Penn State system
  • Collaborating effectively as a unit and fostering collaboration throughout the campus and with our community
  • Aligning UR strategies and tactics to ensure consistency of brand and visual identity within the University system, emphasizing research, scholarship, and creative activities

Core Values

Accuracy

Creativity & Innovation

Purposefulness

Customer Service-Oriented

Collaboration

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